BISMARCK, N.D. – Gov. Doug Burgum together with North Dakota Division of Commerce Tourism and Advertising and marketing Director Sara Otte Coleman and North Dakota Division of Transportation Division Director for Planning and Asset Administration Director Scott Zainhofsky unveiled the brand new tourism and advertising marketing campaign, and the a centesimal anniversary version of the North Dakota state freeway map in the present day.

The 2023 marketing campaign was developed from picture and promoting effectiveness analysis that occurred in 2022. The marketing campaign, known as Whats up, builds on suggestions exhibiting that North Dakota defies expectations with its huge outdoor, thrilling occasions and cities, pleasant individuals and affordability. The marketing campaign’s messaging conveys a heat welcome to potential guests and gives a way of our real hospitality, energetic vibe and invitation to take a street journey, discover our nice outdoor, go to Theodore Roosevelt Nationwide Park and take part in numerous actions, from {golfing} to artwork museums.

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